PAID VS ORGANIC

Paid and organic on the same chart. One answer.

Your SEO data is in Search Console. Your paid data is in Google Ads, Meta, and TikTok. Every time someone asks "is paid cannibalizing organic?" you spend 30 minutes pulling data from three different platforms. ConsoleSuite puts them all on the same timeline.

Paid platform integrations available on Pro ($29/mo) and Agency ($99/mo)

Google Ads overlayMeta Ads overlayTikTok Ads overlayGSC organicGA4 sessionsUnified chart view
app.consolesuite.com/insights
CONSOLESUITE
DASHBOARD
INSIGHTS
RANK GRID
PAID VS ORGANIC — UNIFIED
STACKEDUNIFIED ●
GSC CLICKSGA4 SESSIONSGOOGLE ADSMETA ADSTIKTOK ADS
Campaign launch →
Solid = organic · Dashed = paid · Same color = same domain
GSC organic
Google Ads
Meta Ads
HOW IT WORKS

Connect once. See everything together.

01

Connect Google and Meta

One Google OAuth connection authorizes GSC, GA4, and Google Ads simultaneously. Meta Ads uses a separate one-time Facebook login. Both take under 2 minutes to set up.

02

Toggle the layers you want

Click the layer buttons to show or hide GSC organic, Google Ads, Meta Ads, TikTok Ads, and GA4 sessions. Mix and match to answer the specific question you're investigating.

03

Switch to unified view

Click UNIFIED to collapse all layers onto one normalized chart. Every data source on the same axis, same date range. The relationship between paid and organic becomes immediately visible.

FEATURES

Every paid platform. One organic view.

PRO+

Google Ads overlay

Overlay paid search clicks and impressions alongside GSC organic data. See exactly how a paid campaign affects organic CTR on the same keywords.

PRO+

Meta Ads overlay

Add Facebook and Instagram ad impressions as a layer. See how paid social spend correlates with branded search volume in GSC.

PRO+

TikTok Ads overlay

Pull TikTok campaign data into the same view. See how video ad reach drives organic search spikes — especially branded queries.

PRO+

Unified chart mode

Collapse all layers onto a single normalized chart. Solid lines for organic, dashed for paid. The cannibalization signal is impossible to miss.

AGENCY

Snapchat + Pinterest + Roku

Agency plan adds Snapchat, Pinterest, and Roku CTV ad data as additional layers. See the full paid media picture alongside organic.

ALL PLANS

PDF export

Generate a branded PDF with all paid and organic data together. One report, every platform, one click.

CANNIBALIZATION SIGNAL

The cannibalization signal you couldn't see before.

Paid clicks spiked 40% when the campaign launched. Organic CTR dropped 8% the same day. Now you can see it.

app.consolesuite.com/insights
GSC Organic clicks
Google Ads clicks
GSC ORGANIC vs GOOGLE ADS — STACKED
Paid clicks ↑ 40%Organic CTR ↓ 8%
Cannibalization signal
META ADS IMPRESSIONS
Action taken: Paused brand-term bidding on Google Ads. Organic CTR recovered to baseline within 5 days. Monthly ad spend reduced by $4,200.
PRICING

Paid platform integrations start on Pro.

Start on Freelancer (14-day free trial) to test GSC + GA4 + Trends. Upgrade to Pro when you're ready to add paid platforms.

RECOMMENDED
Pro
$29/mo
Google Ads + Meta + TikTok
  • GSC + GA4 + Trends
  • Google Ads overlay
  • Meta Ads overlay
  • TikTok Ads overlay
  • Unified chart mode
  • Unlimited domains
  • PDF export
Subscribe to Pro
Agency
$99/mo
Everything in Pro + more platforms
  • Everything in Pro
  • Snapchat Ads
  • Pinterest Ads
  • Roku CTV Ads
  • Unlimited Rank Grid scans
  • Full data history
Subscribe to Agency

Not ready for paid integrations yet? Start on Freelancer ($9/mo) with GSC + GA4 + Trends and a 14-day free trial. Upgrade to Pro anytime — your data carries over.

See full pricing comparison →

FAQ

Frequently asked questions.

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